Improvements to the Therapeutic Goods Advertising Code

Overview

The Therapeutic Goods Administration (TGA) within the Department of Health, Disability and Ageing is seeking feedback on options and proposed changes to improve the Therapeutic Goods (Therapeutic Goods Advertising Code) Instrument 2021 (the Code).

We are reviewing parts of the Code to make sure it:

  • is clear and easy to apply
  • reflects current advertising practices
  • supports safe and appropriate use of therapeutic goods.

This consultation paper is presented in 4 parts:

  • Part 1: We outline key issues raised by stakeholders and present options for change. In some cases, we identify a preferred option.
  • Part 2: We propose targeted changes to improve clarity, consistency and usability of the Code.
  • Part 3: We outline minor or technical changes to improve how the Code operates.
  • Part 4: We identify issues that do not require changes to the Code but would benefit from clearer guidance for advertisers.

This consultation focuses on targeted issues where improvements may be needed. It is not a full review of the Code.

Why your views matter

Your feedback will help us decide whether to:

  • update the Code, or
  • provide clearer guidance to advertisers, and
  • understand the impact of proposed changes on stakeholders.

We have posed questions within the consultation paper to help guide feedback. 

You can submit your responses by clicking the link for the Online Survey and answering the questions. You do not have to answer all the questions, and none are mandatory.

We also welcome any additional comments, via a separate response document, if you wish. You can upload your own response document on the final page of the Online Survey or submit your response via email.

If you have any questions about this consultation, please contact advertising.consultation@tga.gov.au.

 

Share your views

Closes 3 Sep 2026

Opened 9 Jul 2026

Audiences

  • Aboriginal and Torres Strait Islander People
  • Advertisers
  • Commonwealth agencies
  • Complementary medicines
  • Consumer/Public
  • Consumers
  • General public
  • Health professional
  • Health professionals
  • Health staff
  • HPRG (TGA) Staff
  • Medical Devices & IVDs
  • Non-government organisations
  • Other
  • Over-the-counter medicines
  • Prescription medicines
  • Sponsor
  • State government agencies

Interests

  • Advertising